Häagen-Dazs - Belgian Chocolate

Whilst the Ben & Jerry’s calculatingly project an eco friendly cool, hip and irreverent image, Häagen-Dazs cultivate a decidedly more cultured & adult image. This can be seen in their currently available range of ice creams and sorbets. There are no cute chocolate animals in sight, Häagen-Dazs pretty much mean serious business. They can also boast all natural ingredients with less air (whatever that means), while Ben & Jerry's have recently been forced to drop similar such claims from their own products.

The Ice Cream?
The chocolate ice cream is suprisingly, but pleasantly, rich with the firm buttery texture that befits a typical Häagen-Dazs ice cream. Furthermore, countless flecks of rich Belgian chocolate fudge are infused within ice cream itself. Interestingly, whether it is the fudge, ice cream recipe, or the combination of both the overall effect is surprisingly richer than chocolate ice cream in Häagen-Dazs' Chocolates, Caramel & Pralines.

The Verdict?
In the weird and wacky world of premium ice creams this is a relatively mature & unpretentious offering. Belgian Chocolate might not have the content and visceral heft of a Phish Food, and could be a bit too rich for some tastes, however, its solid, rich chocolate flavour has something to recommend for itself. It will also probably also gain something from being shared, or not being eaten in a single sitting, given its richness as I found one carton perhaps a little too much of good thing!

Overall a solid 3 out 5 (although it could gain an extra mark/half mark for its sharing potential)